B2BFulfillmentBuilttoMakeWholesaleEasy

Shipfusion's B2B fulfillment solution helps DTC-focused brands ship wholesale orders accurately and on time, with the kind of compliance that earns you a glowing vendor scorecard. We handle wholesale and DTC fulfillment under one roof, so growing into new retail channels doesn't mean new operational headaches.

Retail is waiting for you. We can help.

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EDI & API

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Showing 4 of 1,284 wholesale shipments

Trusted by Brands Shipping to the World's Largest Retailers

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B2B Fulfillment Services You’ll Never Outgrow

Retailer-Compliant B2B Order Fulfillment

We manage retailer routing guides, labelling requirements, pallet configurations and delivery scheduling. Our system prevents chargebacks before they happen, not explain them after one hits.

Integrated Freight & Wholesale Shipping

Freight booking, tracking, and optimization are handled directly within our platform; no fragmented carriers, no separate freight relationships to babysit. One partner, end to end.

EDI Expertise That Scales With You

Fully managed EDI integrations through top providers like SPS Commerce and Orderful, so you stay compliant with major retailers without needing to be an EDI expert.

Owned Warehouses, Real Control

Our fulfillment centers are 100% owned and operated by Shipfusion. That means consistent service, tighter quality control, and room to scale no matter how fast demand spikes.

Who Shipfusion is for (and who it isn’t)

Shipfusion is purpose-built for high-growth brands that can’t afford fulfillment mistakes.

Built for

Shipfusion is a strong fit if you’re...

• Shipping 2000+ DTC orders per month (and climbing, fast)
• Need real-time inventory management and forecasting from anywhere
• Want a single fulfillment partner who can handle both DTC and B2B under one roof and one platform
• Focused on DTC but expanding into retail, and need a partner who knows retailer compliance inside out
• Have been hit with chargebacks or compliance penalties with a previous fulfillment partner (never again!)
• Need EDI connectivity to major retailers without building it yourself
• Want a dedicated on-site account manager who actually gets wholesale, instead of a generic support inbox

Not for

We’re probably not the right fit if you’re...

• Just starting out with fewer than a thousand monthly orders
• Selling big and bulky products that require specialized handling
• Managing a complex, high-SKU catalog that needs custom solutions
• Primarily wholesale or B2B, with DTC as a side channel rather than a core focus
• Don’t need a partner built for high-volume peak seasons

The Reviews Are In. Read Them.

• “As a growing brand, we needed a 3PL that could scale with us, and Shipfusion has proven they can do exactly that.” - Kenzie Beukes, Director of Operations at Wellnesse
• “We don't need someone internally babysitting fulfillment because we trust that it's covered.” - Garsten Bergquist, VP of Operations, Ketone-IQ
• “Shipfusion feels like an extension of our own business.” - Emaly Tweitmann, Senior Operations and Customer Experience Manager, Alabaster
• “They make fulfillment the last thing I have to think about.” - Kieran Foy, STRONG Coffee
• “Shipfusion has saved us tons of time.” - Dan Van Sistine, Director of Sales and Distribution, Word on Fire
• “Our order accuracy is nearly perfect, to the point where it's something we no longer have to think about.” - Brian Ludviksen, Director of Operations at Purity Coffee

How B2B Fulfillment Works at Shipfusion

01 Inventory Inbound & Storage

Send inventory to one or multiple Shipfusion fulfillment centers. Every unit is received, inspected, barcoded, and tracked in real time the moment it hits our dock and fully visible in Shipfusion 360.

02 Retailer Orders & EDI Processing

Wholesale purchase orders are received via EDI or API and automatically validated against retailer requirements. Errors get flagged before fulfillment starts, not after a chargeback lands in your inbox.

03 Pick, Pack, Prep & Label

Orders are picked, palletized, labelled, and prepared according to each retailer’s routing guide and SKU specifications. Every shipment is compliance-checked before it leaves our floor (Yes, every one).

04 Freight Booking & Delivery

Shipfusion coordinates freight, schedules delivery appointments and tracks shipments until delivery confirmation. You have full visibility at every stage without having to chase anyone for updates.

Every stage is visible through Shipfusion 360, our real-time inventory and order management platform.

Why Brands Choose Shipfusion for B2B Fulfillment Services

Built to Prevent Chargebacks

Shipfusion’s processes are designed to prevent retail chargebacks, labelling errors or missed delivery requirements.

Dedicated On-Site Account Managers

Every client gets a dedicated account manager who understands all retailers' requirements and makes sure you’re always on the right side of the rules.

Owned and Operated Warehouses

We own and operate all our facilities for across-the-board stellar service, greater quality control, and accuracy.

Real-Time Visibility Across B2B and DTC

We built and own our award-winning WMS platform, Shipfusion 360, which lets you manage your DTC and wholesale orders from a single portal.

Integrations That Seamlessly Connect to Your Online Store

Shipfusion integrates ecommerce platforms and marketplaces you already use, so onboarding is fast and your stack stays flexible.

Industries We Work With

From supplements to skincare, we specialize in high-volume, low-SKU brands that are scaling fast.

Supplements & Wellness

Beauty & Cosmetics

Food & Beverage

Books & Media

Pet Products

CPG

FAQs

What is B2B Fulfillment?

B2B fulfillment is the process of storing, preparing, and shipping bulk orders from one business to another—typically retailers, distributors, or wholesale partners. Unlike DTC fulfillment, B2B fulfillment requires strict compliance with retailer routing guides, palletization rules, labeling standards, and delivery appointment schedules.

What’s the difference between B2B and B2C fulfillment?

B2B fulfillment involves shipping large or wholesale orders to retailers, distributors, or other businesses, often with strict routing guides, pallet requirements, labelling standards, and compliance rules. B2C fulfillment focuses on shipping individual orders directly to consumers, with an emphasis on speed, tracking visibility, and customer experience. Shipfusion supports both B2B and B2C from a single platform, so brands running DTC and wholesale share a single inventory pool, dashboard, and operational partner.

What is EDI in fulfillment, and which EDI transactions does Shipfusion support?

EDI (Electronic Data Interchange) is the standardized exchange of business documents between retailers, suppliers, and fulfillment providers to automate order processing and compliance workflows. Shipfusion supports common retail EDI transactions including purchase orders (850), invoices (810), advance ship notices (856), inventory updates (846), and purchase order acknowledgments (855).

How do retailer chargebacks happen and how does Shipfusion prevent them?

Retailer chargebacks typically occur when shipments fail to meet retailer compliance requirements, such as incorrect labeling, late deliveries, routing guide violations, or inaccurate ASN documentation. Shipfusion helps prevent chargebacks through EDI automation, compliance-focused warehouse workflows, retailer-specific shipping requirements, and full-time dedicated wholesale teams designed to reduce fulfillment errors.

What are the benefits of outsourcing B2B fulfillment?

Outsourcing B2B fulfillment reduces overhead costs, eliminates the need to manage complex retailer requirements internally, and helps prevent costly chargebacks through expert compliance management.

Can Shipfusion support both B2B and DTC fulfillment?

Shipfusion supports both B2B and DTC fulfillment from a single platform, allowing brands to manage both wholesale and direct-to-consumer orders with shared inventory visibility.

Does Shipfusion handle freight and delivery appointments?

Shipfusion manages LTL and FTL freight booking, delivery scheduling, ASN submissions, and tracking for all B2B shipments.

Which retailers does Shipfusion support?

Shipfusion supports integrations with all major retailers through EDI, including big-box and specialty retail partners such as Target, Walmart, Amazon, CVS, Kroger, and more.

What types of products does Shipfusion fulfill for wholesale?

Shipfusion specializes in B2B fulfillment for small, lightweight consumer products, including supplements, cosmetics, personal care, pet products, food and beverage, books, and CPG. Not sure? Get in touch and we’ll tell you directly.

How does pricing work for B2B fulfillment?

Shipfusion pricing is customized based on order volume, storage needs, freight requirements, and value-added services. Request a custom quote to receive a detailed cost breakdown for your B2B Fulfillment needs.